Model cases of tourism business management


In comparison to other industries, tourism grows rapidly in different ways depending on demand and resources. Many institutions rely on following trends and planning promotions, strategies that complement the most important factor: a model business management. There are recognized cases that combine effective tourism business management with sustainability and integrity, when these factors blend positive results are expected.

Examples of responsible management in tourism

Controlled tourism in Bhutan: The principle of «high value, low impact» is essential for this country. Strict entry requirements and a standard daily visitor tariff help to maintain and develop Bhutan’s infrastructure and contribute to its free health care and education.

Conservation ‘voluntouring’ in Belize: Responsible Travel, a responsible tourism operator based in the UK, offers the opportunity to «join a team of local conservationists and experts as part of a volunteer group working 5 days a week in the rainforests of Belize».  They are strictly provided with a guide before departing as well as caller support in order to ensure that the initiative is done ethically and respectfully to locals, animals and the environment.


Tourism business management pursue sustainability to improve their value


A solar powered resort in Fiji: Social Responsibility is always a plus, and the Six Senses Fiji resort proves this remark. Running on 100% solar power, equipped with rainwater capture and its own onsite water-filtration site to eliminate the use of single-use plastic bottles.

Education for local communities in Peru: This program created by Perurail is targeted for women who reside in the Cusco communities of Pachar, Rumira, Pisacucho, Suilloc and Socma in order to develop their abilities in educational and relaxation activities that connect to their background.

What is sustainable tourism?

In order to be sustainable, the United Nations World Tourism Organization affirm that three concepts must be taken into consideration: Protection, Respect and Understanding. Conserving environmental resources and protecting biodiversity, respecting  the cultures of host communities and addressing the needs of visitors. Generating a differential value is a main asset and social responsibility based on sustainability is a way to accomplish it.

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The reality of education in Peru is deficient, as shown by the latest test of the report of the International Program for Student Assessment (PISA), which places us in 64th place out of 77 countries. Taking this situation into account, educational quality in rural settings has more obstacles to overcome in order to achieve a proper level of education.
It is worth highlighting the relevance of education in the country, since, with incomplete secondary studies, nobody would be able to study even a technical career, and most likely they will continue to remain in poverty.


At the national level, there are 43.5% of children suffering from malnutrition. Only in Cusco, 57.4% of infants suffer from this disease, which is a rather alarming figure since it is the second largest region in Peru with chronic child malnutrition and anemia.Within the Cusco region, the provinces that present high rates of anemia are:

Paucartambo (65.9%), Quispicanchis (65.1%), Cusco (62.6%), Acomayo (61.5%), Espinar (61.5%) and Chumbivilcas (60.9% ).

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