In this sense, a clear protocol is required to keep both travelers and participants free from the danger of contagion.
Although it is too early for the full return of the tourism industry, the UNWTO (World Tourism Organization) ensures that domestic tourism will be the most viable option for the reactivation of the sector.

Domestic Tourism

This safe post-pandemic tourism will allow better entry control and even follow-up in case of outbreaks. For example, in Peru, where they still have a total border closure, it is an opportunity to encourage people to get to know their own culture and enjoy the charms that have fascinated millions of foreign tourists.

At least until travel restrictions ends and authorities consider it prudent to allow foreign tourists to enter the country. Although many are eager to take a break and visit the wonderful destinations in the world, for now, we must remember that it is best to take shelter.

Tourist planning

Meanwhile, many travel agencies are offering future promotions and offers with the aim of offering a safe tourism experience. Due to this, a good option is to know the offers of the tourism market in the future and keep an open mind until the situation is regularized.

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Local tourism

Although many tourist companies used to set their sights on international travelers, specialists recommend that they also bet on experiences aimed at local tourists, at least until international flights are restored.

Likewise, it is recommended to know the sanitary protocols of each airline and the innovative measures they offer to the traveler. So that, both travelers and the agency are facing a mishap.

Different destinations in small groups

Large and crowded cities like New York or Paris will be less visited because of the vulnerability that represents the spread of the virus, at least for a period of time.

In this sense, agencies are recommended to turn their eyes to natural landscapes in open spaces, since it is a perfect option for the current situation. Small groups and short trips will be key to avoid crowding, taking into account that it will benefit the health of the participants.

Sustainability

The reduction of visitors to the main tourist attractions will sustainably benefit world tourism. Which will be reflected in the mutual care between human communities and the environment.

This type of innovative measure will contribute positively to the industry since for some years it has been recommended to reduce the number of tourists in the same attraction. Also, this will help to have more respect and care for the environment.

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Specific programs for Tourism Recovery

There is no doubt that the tourism industry is blown by economic stagnation, therefore, the State has allocated a fund of 500 million soles to help agencies and operators in the tourism sector.

President of the Peruvian Chamber of Tourism (CANATUR), Carlos Canales, indicated that the government is going to offer resources for tourism companies through a program with the aim of achieving tourism recovery in the country.

Economic Recovery in the country

Clearly, the Ministry of Economy (MEF) has been providing similar support to large and small companies for the resumption of activities. 

In the same way, it is expected that the tourism sector overcomes the economic problems generated by the State of Emergency and continue with the activities to achieve tourism recovery.

Moreover, Carlos Canales indicated the new program has specific characteristics to analyze companies that can access credit. As a result, the program is customized for the tourism sector, to seeks beneficiaries of around 20,000 companies.

Also, Canales reported that along with the aeronautical sector, travel agencies will begin to operate from July. Besides, it is expected that events such as fairs and congresses will resume in August, as well as casinos, always with biosafety protocols.

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People’s Wellbeing 

Despite the fact that neither the World Health Organization (WHO)  nor the World Tourism Organization (UNWTO) recommended restricting travel, tourism companies put the well-being of travelers and their staff ahead and suspended their activities. 

Also, these organizations recommend that the tourism post-COVID 19 response in the sector should be consistent and proportional to the virus for public health. In this sense, the industry should make a local risk assessment and have the support of all members of the value chain: public bodies, private companies, and tourists. This changes post-pandemic should help to the travel companies.

Tourism Post-COVID 19

In countries like Germany and Italy, people are entering to a new normal, characterized by post-COVID 19 changes. Like them, perspectives of the tourist industry and the traveler´s preferences will have changed after the pandemic.

1. LOCAL TOURISM: As the sector reactivates, the first tourists will be local because people will rely on the measures established by their own governments.
2. LIMITATIONS OF DISTANCE: The adaptation of the tourist product will be key to respect the security measures and health protocols.
3. OUTDOOR TOURS AND ACTIVITIES: People have been kept at home by quarantine, so that, tourism post-Covid 19 will search for nature through outdoor activities such as hiking or cycling.
4. THE ROLE OF TECHNOLOGY: To avoid contact, technology will take a bigger role in people’s lives. In this sense, the traveler’s experiences will have to combine the physical with the digital experiences.
5. POPULAR ATTRACTIONS WILL BE LESS VISITED: Considering that before the pandemic, main attractions crowded many people, some experts coincide that tourist starting a scattered to unusual destinations.

Meanwhile in Peru

In the same way, the Peruvian government is tuning health protocols to receive visitors from July 1. According to the head of the archaeological park of Macchu Picchu, they are applying some changes post-pandemic. For example, to enter the Inca citadel, the protocols required the mandatory use of masks, social distancing, and hand washing.

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The impact of the Covid-19 pandemic has been lethal for world tourism. Those most affected are the countries where the sector was the main engine of its economy. Prior to the spread of the virus, the United Nations announced that by 2030 there would be more than 1.8 billion travelers traveling the planet. Sure, the numbers will change, but there is always a light at the end of the road.

Despite the fact that the last 20 years have meant a tourist boom, which has been reflected in an exponential growth in the industry, the reality is hitting hard. However, many countries work tirelessly on international protocols for the revival of their national and international tourism.

Italy, the first epicenter of the pandemic, has just reopened its borders for Europe, as has Germany. While France already allows domestic travel, in Spain foreign flights will be allowed from July 1. They all make desperate attempts to save the tourism industry, which represents 10% of the economy and guarantees 1 in 10 jobs worldwide.

On the other hand, in South America the emergency measures continue. Many governments analyze an imminent reactivation of national and international tourism. The only visible option, at this time when the pandemic is raging in the region, is to redefine the future of travel, using technology as a tool.

Boosting the process of reviving tourism should not only be innovating in our promotion strategies on the incredible attractions of destinations dreamed of by millions of people, such as Machu Picchu, in Cusco, one of the wonders of the world. But also constantly inform tourists about the protection guidelines, government regulations, trends in the sector at the national level, and the hard work that tourism agents do to make the normalization of the industry a reality.

It is essential to position effective direct communication channels to disseminate information on security guarantees, professionalism of tourism companies, commitment, experience, and empathy.

Precisely, the World Tourism Organization (UNWTO) has stressed that in order to promote the industry it is vital to restore trust, using the digital transformation of tourism as the main tool.

Imminent revival of tourism in Peru

Peruvian Transport Minister Carlos Lozada has announced that domestic flights will start from July, while international travel would be part of the economic reactivation process at the end of its third phase or at the beginning of the fourth.

That is, in late July or early August, international flights would be allowed, which will adequately comply with world health protocols against Covid-19.

Likewise, as a strategy to reactivate tourism activity, the Ministry of Foreign Trade and Tourism of Peru, through Legislative Decree 1507, has arranged for free admission of children and older adults to 55 cultural sites (Machu Picchu, the network of Inca roads, among others) and 22 protected natural areas. The validity of this provision will be from July 1 to December 31, 2020.

The UNWTO ensures that the total recovery of international tourism could take up to 3 years, however we can start by reinventing the sector, expanding our vision, not only as a travel agent, but also as a consumer, seeking comprehensive care, aligned to the mandates of virus prevention.

A while ago, the UN declared 2017 as the International Year of Sustainable Tourism for Development. Why 2020 or 2021 cannot be the Year of the Digital Transformation of Tourism for its Post-pandemic Economic Reactivation?

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